Methodology

 

­Survey Methodology

The results for the Media Use in the Middle East, 2015 by Northwestern University in Qatar are based on N=6,093 face-to-face and telephone interviews across six countries, conducted under direction of the Harris Poll, in conjunction with Pan Arab Research Center (PARC). The survey was conducted among the general population 18 years and older in six countries in the Middle East: Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, and the UAE. All fieldwork was conducted between February 3 and March 9, 2015. This is the third wave of the Media Use in the Middle East survey. The 2015 survey replicated many of the questions included in the 2013 survey; longitudinal comparisons are provided when applicable. The 2014 survey focused on entertainment media in the Middle East and is only referenced in a small number of questions.

Data in all countries were collected via face-to-face interviews, except in Qatar, where telephone interviews were employed via random-digit dialing. Multistage random probability sampling was used in Egypt, Lebanon, Saudi Arabia, Tunisia, and the UAE. The six countries were chosen to represent a broad spectrum of populations across the Arab region, including those in the Arab Gulf, North Africa, and the Levant.

Sampling procedures varied somewhat by country, but the methodology was designed to ensure representation of the national adult population in each country, which included citizens only in some countries (Egypt and Lebanon), and both citizens and expatriates in the other countries (Qatar, Saudi Arabia, Tunisia and the UAE). Groups not represented in the sample include: visitors with no residence permit, farmers, servants, the mentally disabled, and those in army barracks, hospitals, dormitories, prisons or labor camps. In Lebanon, residents in areas with heavy Hezbollah presence were also excluded.

The average interview length was 30 minutes, with variations based on language and number of questions asked. The total number of questions asked varied based on responses to previous questions. For example, some questions were asked only of internet users, those who used a particular type of media, or those who are employed.

A summary of completed interviews and response rates by country for 2013 and 2015 is as follows:

 

Country[1]

 

 

Completed
interviews

 

 

Response

Rate %

 

 

Completed interviews

 by nationality

 

 

 

2013

 

2015

 

2013

 

2015

 

 

2013

 

2015

Egypt

1252

1071

92%

97%

Nationals

1252

1071

Non-nationals

0

0

Lebanon

1256

1000

70%

54%

Nationals

1232

995

Non-nationals

24

5

Qatar

1253

1000

54%

53%

Nationals

352

280

Non-nationals

901

720

Saudi Arabia

1252

1005

81%

77%

Nationals

848

633

Non-nationals

404

372

Tunisia

1250

1012

21%

85%

Nationals

1150

909

Non-nationals

100

103

United Arab Emirates

1264

1005

70%

86%

Nationals

313

250

Non-nationals

951

755

 

Total

 

7257

 

6093

 

 

 

 

 

 

Rim weighting was applied in all countries surveyed to bring the data in line with the population in each country. The weighting factors include gender by age, age by nationality, and gender by nationality.

While data within countries were weighted to be representative, the overall sample of 6,093 was not weighted across countries. The data file includes an unweighted “average” of all survey respondents. Weighting across countries was not applied due to the large variance in population across participating countries.

Details about the sample and methodology in each of the participating countries are provided below. The descriptions show margin sampling of sampling error based on all interviews conducted in each country, supporting a 95% confidence level. For results based on the full sample in a given country, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus the margin of error.

 

      Total Sample

Sample size

      6093

Gender split

      52% male, 48% female

Mean age

      35 years old

Margin of Sampling Error

      +/- 1.3 percentage points

 

 

EGYPT

      Sample design

Multi-stage random probability sampling procedure. Sample derived from CAPMAS master sample of households

      Mode

Face-to-face, adults 18 plus

      Languages

Arabic

      Fieldwork dates

February 13-21, 2015

      Sample size

1071

      Gender split

50% male, 50% female

      Mean age

36 years old

      Margin of Sampling Error

+/- 3.0 percentage points

      Representative

Adult populations, less visitors with no residence permit, farmers, servants, the mentally disabled, and those in labor camps

 

 

LEBANON

      Sample design

Multi-stage random probability sampling procedure 

      Mode

Face-to-face, adults 18 plus

      Languages

Arabic

      Fieldwork dates

February 3 – March 5, 2015

      Sample size

1000

      Gender split

49% male, 51% female

      Mean age

36 years old

      Margin of Sampling Error

+/- 3.1 percentage points

       Representative

 

Adult populations, less visitors with no residence permit, farmers, servants, the mentally disabled, and those in labor camps, and potential respondents in areas with heavy Hezbollah presence

 

 

QATAR

     

      Sample design

Randomized sample within the household using a constant fraction sampling procedure

 

      Mode

 

Phone, adults 18 plus

 

      Languages

 

Arabic, English

 

      Fieldwork dates

 

February 11 – March 1, 2015

 

      Sample size

 

1000

 

      Gender split

 

56% male, 46% female

 

      Mean age

 

34 years old

 

      Margin of Sampling Error

 

+/- 3.2 percentage points

 

      Representative

 

Adult population, less those in army barracks, hospitals, dormitories, and prisons

 

 

SAUDI ARABIA

      Sample design

Multi-stage random probability sampling procedure 

      Mode

Face-to-face, adults 18 plus

      Languages

Arabic, English

      Fieldwork dates

February 12 – March 9, 2015

      Sample size

1005

      Gender split

53% male, 47% female

      Mean age

34 years old

      Margin of Sampling Error

+/- 3.2 percentage points

       Representative

Adult populations, less visitors with no residence permit, farmers, servants, the mentally disabled, and those in labor camps

 

 

TUNISIA

      Sample design

Multi-stage random probability sampling procedure 

      Mode

Face-to-face, adults 18 plus

      Languages

Arabic, French

      Fieldwork dates

February 17 – March 6, 2015

      Sample size

1012

      Gender split

51% male, 49% female

      Mean age

37 years old

      Margin of Sampling Error

+/- 3.1 percentage points

      Representative

Adult populations, less visitors with no residence permit, farmers, servants, the mentally disabled, and those in labor camps.

 

 

UNITED ARAB EMIRATES

      Sample design

Multi-stage random probability sampling procedure 

      Mode

Face-to-face, adults 18 plus

      Languages

Arabic, English

      Fieldwork dates

February 14 – March 6, 2015

      Sample size

1005

      Gender split

53% male, 47% female

      Mean age

33 years old

      Margin of Sampling Error

+/- 3.3 percentage points

      Representative

Adult populations, less visitors with no residence permit, farmers, servants, the mentally disabled, and those in labor camps

 

[1] The 2013 Media Use in the Middle East study included respondents from Bahrain and Jordan. The data from these countries have been excluded from this report to allow for a direct comparison of the same six countries from 2013 and 2015.

Margin of error = 1.96* sqrt ((50%*(1-50%)/n)).  Reported margins of error take into account data weighting.

 

Cite this Study

APA:

Dennis, E. E., Martin, J. D., & Wood, R. (2015). Media use in the Middle East, 2015. Northwestern University in Qatar. Retrieved from www.mideastmedia.org

MLA:

Dennis, Everette E., Justin D. Martin, and Robb Wood. Media Use in the Middle East, 2015. Northwestern University in Qatar, 2015. Web. 15 April, 2015. <www.mideastmedia.org>.

Chicago:

Dennis, Everette E., Justin D. Martin, and Robb Wood. “Media use in the Middle East, 2015.” Northwestern University in Qatar, accessed April 15, 2015, http://menamediasurvey.northwestern.edu