Online & Social Media
News vs. Entertainment Online

When asked about the overall time spent online accessing videos about news versus entertainment, entertainment has the slight edge. Entertainment accounts for about half of the time spent accessing online videos (49%) vs.43% of the time spent accessing news videos. This pattern is generally consistent across countries except Qatar, where considerably more time is spent accessing online videos for news rather than entertainment (50% vs. 36%). This follows an overall preference for news over entertainment in Qatar reported earlier. All nationalities in Qatar spend more time accessing online videos for news rather than entertainment purposes.

Women are more likely to go to online to watch videos for entertainment, while men spend their time equally between news and entertainment videos. Internet users under 25 spend more time online with entertainment video than news (57% vs. 36%), while the opposite is true for the oldest age group – those 45 and older (40% entertainment, 49% news).