Music Videos

Twelve percent of adults say televised music videos are among their favorite TV programming. When asked about their favorite internet content, three in ten internet users listed music videos, second in popularity only to comedy, and on par with online news (40% comedy and 30% for both music videos and news). Music videos are popular among all segments of the online population, but are more popular among younger individuals. About a third of those under 25 say music videos are among their favorite online content compared with 17% of those over 45.

Thirty percent of internet users indicate that they would be likely to pay to stream or download music. Those from Saudi Arabia are most likely to pay to stream or download music and other online content (films, television shows, sports events), followed by the UAE (49% and 33%, respectively). Fewer than one in five in the remaining four countries would be likely to pay to stream or download music.