Texting, instant messaging and email are regarded as important influences on entertainment choice among internet users (53% say so). These influences are, perhaps unexpectedly, somewhat more important to older age groups (48% under 25 vs. 56% 45 and older). Texting/Instant Messaging/Email play a more significant role among internet users in the Gulf states than in the other countries in the study. In fact, these means of communication surpass social media in importance among internet users in Qatar (70% vs. 62%, respectively).