Social Media

As noted above, social media are seen as the most important influence in choosing entertainment among internet users (64% say so); only in Qatar and Lebanon are personal and telephone conversations listed as comparable influences. Qatari internet users – who generally have less of a presence on social media overall – are much less likely to cite social networks as important influences (48%). Comparatively, most internet users in Saudi Arabia and the UAE list social media as entertainment influencers (74% and 70%, respectively). Social media are the most important influencers for those younger than 45; those 45 and older rely more on professional reviews and word-of-mouth.” But even among this oldest group, more than half are influenced by social media (54%).