In-person and Telephone Conversations

Taking into account all adults – those who use the internet as well as those who don’t – we find that personal conversations are reported to be the important influence on entertainment choice; more than half of respondents (54%) say they are influential. Even internet users find personal conversations important, behind only social media. Personal conversations are, by far, the greatest influencers in Qatar, where three-quarters of residents list this as important when choosing entertainment (73%). Comparatively, a minority (30%) in Tunisia feels personal social interactions are important for informing opinions about entertainment.