Summary

Entertainment media are generally seen as beneficial to children in the MENA countries surveyed. Still, there are some underlying concerns about perceived effects of overexposure to some entertainment media. These findings are based on the opinions of respondents with children under 18 in their household, concerning the perceived impact of the entertainment media to which their children are exposed. Those with children in the household in the Gulf states are more likely to see both benefits and drawbacks of children’s entertainment media, especially in Qatar and Saudi Arabia. Those with higher education levels express higher concern about the negative impacts of entertainment on their children. Expatriates tend to see media as a window for their children to learn about other cultures, but also their own (as their children are abroad). This chapter assesses the perceived impact of children’s entertainment media on all aspects of a child’s development, including physical, psychological, beliefs and social considerations.