We compared those who strongly agree that “more should be done to preserve cultural traditions” against those who disagree or take a neutral position. A strong profile of those who are “culturally oriented” emerged:
Demographically, those who are culturally oriented are older, more likely to be married and more likely to have a child in the household than those who are less culturally oriented.
Behaviorally, those who are culturally oriented attend religious services more often than those who are not culturally oriented (13% vs. 27% never attend) and spend more time with family (41 hours vs. 33 hours weekly with family). They are less likely to be on Facebook (86% vs. 92%) and Google+ (34% vs. 41%). They are less likely to share their opinions online (50% vs. 60% share online) or vote for a contestant on a television reality or talent show (13% vs. 17%).
Attitudinally, those who are culturally oriented are more likely than those who are not culturally oriented to support government regulation and censorship of entertainment (on average, more than seven in ten of the culturally oriented agree versus less than half of those who are not as culturally focused). They are more likely to enjoy films about their culture (74% vs. 48%) and to feel there should be more entertainment media about culture and history (75% vs. 41%).
From an entertainment perspective, those who are more culturally oriented are more likely than those who are less culturally oriented to consume and enjoy films, television, and online content in Arabic and content from the MENA region, but are no less likely than this group to consume and enjoy media in English and from outside the region. They are slightly less likely to prefer comedy (46% vs. 53%) and more likely to prefer religious material (19% vs. 9%) and documentaries (18% vs. 14%). They are more likely to listen to Arabic music (80% vs. 74%) and less likely to listen to Western music (38% vs. 42%). Those who play video games are less likely to play games related to sports (28% vs. 36%) and war (20% vs. 32%).